Produced with AI·Directed like a shoot
Visual direction

A campaign is a code,
not a folder of
pretty pictures.

One light, one palette, one way of framing — held across a film, a feed and a shop window until the house is recognisable before the logo is read.

Start a conversationWatch the films
Visual code·Campaign films·Reels production·Lookbooks·On-model campaigns·Still life·Colourways·Social campaigns·Visual code·Campaign films·Reels production·Lookbooks·On-model campaigns·Still life·Colourways·Social campaigns·

Visual direction for fashion, jewellery, eyewear and fragrance brands. Independent labels and luxury houses.

One visual code, built once and carried through every film, still and post. Working with brands across Italy, Europe and Asia.

Selected films

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What I do

From one visual code to every frame.

01

Visual code

One light, one palette, one way of framing, written down once so every image after it belongs to the brand.

See the work →
AI campaign image for an eyewear brand: cat-eye sunglasses on a model with a black cat, studio light
02

Campaign films

Vertical and horizontal films for launches, windows and social. Real motion, real sound.

Watch the films →
Watch campaign image for a concept house: steel watch with burgundy dial on wet stone at the waterline
03

On-model lookbooks

The piece on a cast model in a set built for the collection. The garment stays exactly as it is.

See the work →
On-model campaign image for an independent fashion label, white dress, dark stone wall
04

Still life

Jewellery, watches, eyewear and fragrance as objects of desire, in every colourway.

See the work →
High jewellery campaign image: pink diamond ring and earrings on silk, product-accurate

The product is not a suggestion.

Real frames, real bottles, real glass. The logo, the hinge, the colour and the silhouette come back exactly as they left.

Once is not a campaign.

The fifth image, still belonging to the same world — that is the work. The first one is easy.

Beauty is decided before production.

Light, palette and framing are settled on paper. After that, a new colour or a new market is a decision, not a shoot.

01 · Eyewear

One frame, three lives.

A single cat-eye frame carried through a studio, a Venetian night and a Riviera noon. The frame never changes; the world around it does. Each setting is built on one idea, so the image is remembered before the product is read.

Concept frame · studio · flash · sun

AI campaign image for an eyewear brand: cat-eye sunglasses on a model with a black cat, studio lightStudio
Eyewear campaign frame without a shoot: cat-eye sunglasses, Venice at night, flashVenezia, 1 a.m.
Sunglasses campaign imagery for a luxury eyewear brand: model on a Riviera boat in noon sunRiviera
02 · Fashion

One dress, shot like a campaign.

Commissioned work, shown without the clients’ names. Every set starts from the brand’s own product photograph — the garment itself is never redesigned. What moves around it is the casting, the place and the camera.

Client work · three labels · dark stone · studio · atelier · street

Dark stoneOne look, three angles, one hour of light

Lookbook without a shoot for a fashion brand: white mini dress on a model against dark stone
On-model campaign image for an independent fashion label, white dress, dark stone wall
Fashion lookbook frame made from the brand product photograph, white dress, stone arch

StudioSheer lace, raking light, one setup

Studio lookbook for a fashion brand: black sheer lace dress, raking light
On-model fashion campaign image, black lace dress, studio set, seated pose
Fashion e-commerce and campaign imagery without a photoshoot, black lace dress, studio

Arcade & atelierOne look, from the arches to the studio

Fashion campaign frame for an independent label: pink dress under Italian arcades
Atelier lookbook image for a fashion brand, pink dress, daylight studio
Lookbook frame for a fashion label, pink dress, low angle, atelier

StreetThe same styling in the city: low, high, close

Street campaign image for a fashion brand, pink dress on Italian stone steps
Fashion campaign imagery for social media, pink dress, Italian street, golden light
On-model lookbook frame, pink dress, narrow Italian street, full length
03 · High jewellery

A house, not a catalogue.

Commissioned work, shown without the client’s name. Boutique, hand, stone. Different pieces, one palette and one light, so the grid reads as a single house rather than a row of product shots.

Client work · campaign · film · profile grid

CampaignThree frames and the film they are cut from

High jewellery campaign image: pink diamond ring and earrings on silk, product-accurate
Jewellery campaign imagery for a luxury brand: diamond drop earring on a model
Fine jewellery still life without a shoot: diamond ring on stone in low sun
Film

ProfileNine frames as one page

The same house laid out as an Instagram grid: three sets, one palette, so the page reads as a single campaign.

04 · Fragrance

The bottle, placed.

Still life that lives in a world instead of a white box: lacquer and night, orchard and noon, with the glass itself untouched. Commissioned work, shown without the clients’ names; own house marked.

Client work · product-accurate

Fragrance campaign image for a perfume brand: ruby bottle in a lacquered box, red silkGravity · client work
Perfume still life campaign frame: faceted ruby bottle on black lacquer
Fragrance campaign frame, own house Notte: black panther beside an amber bottle in a night forestNotte · own house
05 · Watches

Time, worn somewhere.

A dial on wet stone at the waterline. The same watch on a wrist, stepping off a boat in the lagoon. One object, two distances: the detail that sells it and the life that explains it.

ORA · concept house · still life & on-model

Watch campaign image for a concept house: steel watch with burgundy dial on wet stone at the waterlineORA
On-model watch campaign frame: man stepping off a boat in the Venice lagoon
06 · How it works

What a campaign contains.

One product line at a time, a small number of brands at once. The code is decided first — that part is not hurried. If you have a brand book, it stays load-bearing and the direction is built on top of it. If you do not, I propose the direction first and produce only once it is approved.

How we startThree steps, no shoot

You send the product

The brand’s own photographs of the piece, in every colourway you want shown. Nothing else is needed to begin.

I propose the visual code

Light, palette, optics and framing on one page, with a first frame to see it. Approved before anything is produced.

The set arrives

Frames, film and the ordered feed, within days of approval. Two rounds of revisions. Files, prompts and the code are yours.

What a campaign contains

Visual code

Light, palette, optics, framing — written and shown, so every later frame is reproducible by anyone.

Nine frames

Hero, product, texture, context. Delivered as one 4:5 set, plus 9:16 for stories and reels.

One film

10–15 seconds, vertical, with live sound — plus a six-second cut for paid.

Sequence

Carousels and the grid, ordered, with captions. Two rounds of revisions. Files and code stay yours.

Launch page

On request, a launch page built in the same visual code as the campaign — offered only together with a campaign, never on its own.

SequenceHow the frames are ordered

  1. Open on the object. The first frame stops the thumb; it never explains.
  2. Hold with the hand. Scale, skin, weight — how the thing lives.
  3. Turn once. A second angle so the eye trusts the first.
  4. Change the world, keep the light. New place, same hour.
  5. Close on the detail. The frame someone saves.
Natalia Emelianova, visual director for fashion, jewellery, eyewear and fragrance brands, Venice and Milan
About

Natalia Emelianova

Visual director. I write the code a campaign lives by: light, palette, optics, framing. Then I produce the films, stills and sequences that hold it.

Fashion, eyewear, jewellery, watches, fragrance and beauty. One brand at a time, from the first frame to the feed. Every frame here is directed and produced by me. Client work is shown without names; own houses are marked as such.

Previously social media and design for premium brands at an agency in Dubai.

Based in Italy. Working with independent labels and established houses across Italy, Europe and Asia, in English, Italian and Russian.

ItalyEuropeAsiaEN · IT · RU
Contact

Planning the next launch?

Tell me about the brand and the launch. I answer every message personally.

Write to the studio
Writestudio@nataliaemelianova.com
emelianova.natalia96@gmail.com
TalkBook a 30-minute call →
Start with one frame on your product →
StudioVenice, Italy · working worldwide

I reply within one working day. Files, prompts and the visual code are yours. Models are created for the project, never borrowed from real people.

Natalia Emelianova · P.IVA 04806620276 · Privacy